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    Free delivery on orders £50+

  • Up To 28 Days Return

    Returns up to 28 days

  • Excellent Customer Reviews

    Excellent customer reviews

OUR STORY

We source the finest yarns, design original print stories, + develop essentials that quickly turn into lifelong keepsakes.

Playtime Collection

ready, set, play!

THE PLAYTIME COLLECTION

  • Five Star Review

    "my most used baby item!"

    This is my third child and this is by far the best swaddle blanket I've ever owned, we use it every night, I am ordering another one to have a back up. It is so soft and stretchy and very easy to get a nice snug swaddle so your baby sleeps great.

    Rox
  • Five Star Review

    "so many uses"

    My little one loves her blanket. The size is great, you can use it in many different ways. I have used it for swaddling, nap time loose blanket, nursing, as a burp cloth, for catching milk and it has so many more uses.

    Nan
  • Five Star Review

    "my most used baby item!"

    This is my third child and this is by far the best swaddle blanket I've ever owned, we use it every night, I am ordering another one to have a back up. It is so soft and stretchy and very easy to get a nice snug swaddle so your baby sleeps great.

    Rox
  • Five Star Review

    "best swaddle you will ever purchase"

    Forget every other blanket swaddle.. this is the only one you'll need! Hands down better than any other on the market!

    Kelsie
  • Five Star Review

    "truly the best"

    Aden +Anais have the best quality swaddle blankets, silky soft blankets, bibs, burpy bibs, towels, wash cloths, and more! They are of the highest quality and my baby loves how soft they all are!

    Cynthia
  • Five Star Review

    "highly recommend"

    I am a mom of multiples and these swaddles are a necessity in my book! Worth the price and everything. After my second daughter's birth, I bought these for swaddles, but ended up using them as burp cloths and so much more. I buy them as gifts for my mommy friends.

    Jess
  • BabyList Most Innovative Baby Products 2021  Baby Bonding Playmat
  • Fatherly Best Baby Rockers 2021 3-in-1 Seat
  • Healthline Best Swaddle Blanket Overall 2021 Swaddles

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